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A new Checkoff-funded video from Beef. It's What's For Dinner. showcases how rotational grazing plays an important role in restoring grasslands, wildlife habitats and soil health. By showing consumers the ways that producers care for their land, we're able to help shape their perceptions about beef production and its environmental impact. Watch “Raised and Grown” to see these efforts in action. #BeefCheckoff | Beef Checkoff
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Get a step-by-step guide on the Beef Checkoff collection process and learn how Checkoff dollars are collected at points of sale. #BeefCheckoff | Beef Checkoff
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