12K views · 22 reactions | Dressed in Lacoste’s iconic off-white polo, Novak Djokovic is draped in a golden tennis net transformed into a regal cape. The image celebrates both the man and the garment, honouring Djokovic’s undisputed GOAT status while reaffirming the polo’s place in the pantheon of fashion and sport icons. | Lacoste | Facebook

Discover French elegance in full sail, the Lacoste way. Where sport, fashion, and comfort come together. | Lacoste | Facebook

Elegance reimagined. The new Aura sneaker blends Lacoste’s tennis heritage with a contemporary edge. Its sleek silhouette, premium leather upper and subtle textural details come together to create a refined sneaker for everyday wear. | Lacoste

Lacoste once made the boldest move in its history. They removed their iconic crocodile logo to highlight a global crisis we often ignore. During Paris Fashion Week, the classic croc was replaced with 10 different endangered animals. And the number of shirts produced for each animal matched how many were left in the wild. 1,775 shirts. All sold out instantly. All profits donated to protecting those species. A fashion statement turned into a reminder that awareness can create real impact. Follow @