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Why do we really propose with diamonds? Spoiler: It’s not tradition. It’s a 1947 ad campaign. In the 1930s, diamonds were not a girl’s best friend — they were just shiny rocks with no emotional value. Then De Beers came in with the most genius marketing play in history. “A Diamond Is Forever” wasn’t just a tagline. It was a cultural reset. They made us associate love with a mineral — and built a billion-dollar supply chain on top of it. Now? 90% of engagement rings in America are diamond. All th
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