For longtime Genoa families, the name Cashen–Zwicker Motor Co., Inc. brings back memories of the golden age of small-town dealerships — a time when the showroom was as much a community gathering place as it was a business. Located right in the heart of Genoa, Ohio, Cashen–Zwicker proudly sold DeSoto and Plymouth automobiles, along with International Harvester trucks — three major American brands that defined mid-20th-century roads across the country. DeSoto, produced by Chrysler from 1928–1961,