Marketing | Advertising on Instagram: "Pepsi's 1999 ad bringing Shah Rukh Khan and Sachin Tendulkar together is still remembered as a pop-culture moment. The commercial played on their superstar appeal, using a fun, playful interaction between Bollywood's king and cricket's god, all tied to the iconic line "Yeh Dil Maange More!" It perfectly captured the youth energy of the late '90s and positioned Pepsi as the cooler, aspirational brand. What made the ad click was its simplicity: two national i