Proton Therapy for Prostate Cancer
Proton Therapy for Prostate Cancer
Nov 25, 2022
hopkinsmedicine.org
Novartis is taking aim at prostate cancer with a game plan that's anything but stiff. After creating a stir at Super Bowl 59 in 2025 with Hailee Steinfeld and a breast cancer awareness campaign, the brand is returning to the Big Game with a humorous take on prostate cancer. The 60-second "Relax, It's a Blood Test" ad features NFL tight ends George Kittle, Colby Parkinson, Rob Gronkowski, and Super Bowl-winning coach Bruce Arians, urging men to stop "clenching their tight ends" at the thought of
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Novartis is taking aim at prostate cancer with a game plan that's anything but stiff. After creating a stir at Super Bowl 59 in 2025 with Hailee Steinfeld and a breast cancer awareness campaign, the brand is returning to the Big Game with a humorous take on prostate cancer. The 60-second "Relax, It's a Blood Test" ad features NFL tight ends George Kittle, Colby Parkinson, Rob Gronkowski, and Super Bowl-winning coach Bruce Arians, urging men to stop "clenching their tight ends" at the thought of
45.7K views2 months ago
FacebookAdweek
Novartis’ Super Bowl LX ad “Relax your tight end” tackles prostate cancer screening
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Novartis’ Super Bowl LX ad “Relax your tight end” tackles prostate cancer screening
2 months ago
MSNDailymotion
If you’ve visited the Novant Health Cancer Institute in Winston-Salem, chances are you’ve met Rayvon. For nearly 13 years, he’s greeted patients at the front door with kindness, hugs and humor — being a light for those starting some of the toughest days of their lives. But in 2023, Rayvon’s life changed: he became the patient. After a prostate cancer diagnosis, Rayvon leaned on faith, resilience and the same community he’d built through years of service. Today, he’s back on his feet — and remind
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If you’ve visited the Novant Health Cancer Institute in Winston-Salem, chances are you’ve met Rayvon. For nearly 13 years, he’s greeted patients at the front door with kindness, hugs and humor — being a light for those starting some of the toughest days of their lives. But in 2023, Rayvon’s life changed: he became the patient. After a prostate cancer diagnosis, Rayvon leaned on faith, resilience and the same community he’d built through years of service. Today, he’s back on his feet — and remind
28.1K views7 months ago
FacebookNovant Health
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