Apple Mission Statement and Vision Statement - FourWeekMBA
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fourweekmba.com
Apple Mission Statement and Vision Statement - FourWeekMBA
Apple's mission is "to bring the best user experience to its customers through its innovative hardware, software, and services." And in a manifesto dated 2019 Tim Cook set the vision specified as "We believe that we are on the face of the earth to make great products and that’s not changing."
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