The IWC Problem: Why Does No One Buy IWC?

IWC's 1930's-era relationship with the UK government started with a tender for an aviation service watch that was robust and anti-magnetic. The Mark 11 Navigators Wrist Watch was the result. IWC's Spitfire Automatic (Ref. IW326801) pays homage to this simple but groundbreaking watch. Justin Hast and IWC Museum Curator Dr. David Seyffer compare and contrast both watches, highlighting how IWC has respected the history of this classic timepiece. #IWCHeritage | IWC Schaffhausen