Payless ShoeSource Is Back With A New Look And Name
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Payless ShoeSource Is Back With A New Look And Name
After closing its final store last June, Payless ShoeSource is back, with its site live again. It plans on opening 300-500 stores.
Aug 20, 2020
Payless Shoe Store
In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To enhance the illusion of exclusivity, Payless partnered with the advertising agency DCX Growth Accelerator to create an opulent ambiance, featuring gold mannequins and extravagant
In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To enhance the illusion of exclusivity, Payless partnered with the advertising agency DCX Growth Accelerator to create an opulent ambiance, featuring gold mannequins and extravagant
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1K reactions · 75 shares | The BOGO No Exclusions is back! Shop now in any Payless ShoeSource store near you and enjoy buy one, get one at 50% OFF on all footwear!  Hurry! In-store offer ends June 12. Per DTI-FTEB Permit No. 10325, Series of 2019 | Payless PH | Facebook
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1K reactions · 75 shares | The BOGO No Exclusions is back! Shop now in any Payless ShoeSource store near you and enjoy buy one, get one at 50% OFF on all footwear!  Hurry! In-store offer ends June 12. Per DTI-FTEB Permit No. 10325, Series of 2019 | Payless PH | Facebook
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